Does this guy look familiar? It’s Sully! – one of the green men seen at the Vancouver Canucks games. And he’s modeling kids’ clothes. Strange, but caught your attention, didn’t it?
Agoo Apparel hired the green men Sully and Force as models for their new line of kids’ activewear. Based in the Lower Mainland, but available worldwide, Agoo saw an opportunity to harness the viral capabilities of the green men from Vancouver.
The original appearance of the green men in December 2009 attracted 412,209 views on YouTube. The fashion shoot video posted by Agoo already has 1,000 views since it’s post 2 weeks ago. And Agoo is not just focusing on YouTube for social media. In addition to their own blog, their website connects to a Facebook page, Twitter account, and Flickr channel. They engage 15,569 followers on Twitter and 662 fans on Facebook with photos, news, and promotions. The free press doesn’t hurt either.
Agoo may have been the first to take advantage of the green men, but don’t expect them to be the last. Maybe Gatorade will notice that Force and Sully not only wear a Gatorade-like green colour, but sit right beside the Gatorade containers in the penalty box at the Canucks games.
