“Keep your hands off my mama; keep your hands off my Doritos”
Doritos’ Snack Attack Samurai commercial was the most watched ad of all time with 116,231,920 viewers during Super Bowl XLIV according to Nielsen. But that’s not all. All 4 of the Doritos’ Crash the Super Bowl winners gained huge yards for Doritos in the groundswell. The brand registered 35,000 tweets during the game alone, and achieved a 96% positive tone according to Brandweek. As referenced by the NY Times, Nielsen BuzzMetrics reported Doritos as the “most buzzed-about” brand during and after the game.
My personal fave (image above), House Rules, is #3 on AOL’s FanHouse and has 5 stars on YouTube’s AdBlitz.
The CTA at the end of each commercial drives viewers to the interactive Snack Strong Productions website that links to other Doritos sub-sites including the new Change the Game website where users can choose the next Madden NFL Cover by voting for their favourite player.
Who needs ad agencies when you have stellar user-generated content? Way cheaper than Betty White, who is pretty useless to Snickers as a celebrity advocate if she doesn’t live to see the next Super Bowl.
February 10, 2010 at 4:53 AM
Interesting. My favorite was the one from CareerBuilder.